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About

Senior expertise.
Direct access.
Real accountability.

When you work with Connectia, you talk to the person who thinks, decides and executes — not someone who passes messages between you and the actual team.

Founder & Lead Strategist

Santiago Payá
de la Cruz

We founded Connectia after a decade in SEO and digital marketing — at performance agencies, at multinationals, across European markets, working on both B2B and B2C accounts. That experience is what shapes how we work: direct involvement in every project, honest reporting, and strategy informed by what we've actually seen work at scale.

Connectia was built to be different. At Connectia, the people you meet are the people who do the work. No layers, no account managers passing messages, no dilution through handoffs.

If that sounds like what you've been looking for, we'd like to hear about your situation.

Let's talk → LinkedIn →
SEOGEO Optimization Performance MarketingLLM Engineering Data AnalyticsScrum Master
Santiago Payá de la Cruz — Founder of Connectia
Santiago Payá de la Cruz
Founder
✉ santipayadelacruz@gmail.com 🔗 linkedin.com/in/santipdlc
Career

Where the experience
comes from

A decade building and running digital strategies across agencies, multinationals and independent projects in Europe.

  • 2022 — Present
    Global SEO & Digital Marketing — PM | Scrum Master
    Mettler-Toledo International

    Fortune 500 precision instruments company, 40+ countries. Led international SEO strategy, trained marketing teams across global markets and managed digital performance across multiple business units. Responsible for translating complex SEO methodology into practical processes that non-specialist teams could own independently.

  • 2021 — 2022
    SEO Specialist
    Estudio34 — A Good Rebels Company, Barcelona

    One of Spain's leading performance marketing agencies. SEO strategy for Pronovias, Oxfam, General Óptica, Michael Page, Rituals, Typeform, Cabify, Lidl, Campofrío, Isostar and others. Technical audits, multilingual content strategy and analytics for high-traffic e-commerce and B2B sites.

  • 2019 — 2021
    SEO Specialist & Project Manager
    adSalsa Italia, Valencia

    SEO and digital marketing for the Italian market. Product management for SMSender Pro Italia, database marketing and performance analytics.

How I work
📐
Honest

I tell you what things will actually cost and take — no upselling, no vanity proposals.

📊
Results-first

KPIs defined from day one. If I can't measure it, I won't promise it.

🔬
Proven

I only recommend what I've used and tested in real production environments.

🤝
No lock-in

Everything documented and handed over. The work is yours, always.

Brands we've worked with
Mettler-Toledo
Pronovias
Oxfam
Rituals
Typeform
Cabify
Michael Page
Lidl
Campofrío
Isostar
General Óptica
Mettler-Toledo
Pronovias
Oxfam
Rituals
Typeform
Cabify
Michael Page
Lidl
Campofrío
Isostar
General Óptica
FAQ

Common questions

At Connectia the people you work with are the people doing the work, bringing direct experience from multinationals and international agencies. You get direct access throughout.

We work with growth-stage and established businesses that need senior expertise without the overhead of a large agency retainer. We're selective — if we don't think we can genuinely help, we'll say so.

Yes, often well. We can run strategy end-to-end or work as a specialist partner alongside an in-house team or other agencies.

Sounds like a good fit?
One call is all it takes to find out.

30 minutes. We audit your situation, tell you honestly what we think, and you decide.

Let's talk →