Built to deliver.
Not to impress.

Santiago Payá
de la Cruz

Santiago is a digital marketing specialist with over a decade of hands-on experience across agencies, multinationals and his own ventures. He founded Connectia to give ambitious businesses worldwide access to high-impact digital growth services — without the enterprise overhead.

His career uniquely spans SEO at global scale, performance marketing, data analytics and AI system integration — giving every Connectia client both strategic and technical depth.

Educated in Marketing & Digital Communication at Università LUMSA (Rome), Santiago brings academic foundation and years of measurable production delivery across B2B and B2C markets.

A decade of
real-world delivery

• 2022 — Present
  Global Digital Marketing & SEO — eSBU Project Manager | Scrum Master
  Mettler-Toledo International, Inc.

  Leading global SEO strategy for a Fortune 500 precision instruments company operating in 40+ countries. Responsible for SEO methodology, training international marketing champions and managing digital performance across multiple business units. Acting as Scrum Master for agile marketing teams.

• 2021 — 2022
  SEO Specialist
  Estudio34 — A Good Rebels Company, Barcelona

  International SEO strategy for major brands at one of Spain's leading digital agencies, acquired by Good Rebels. Clients included Pronovias, Oxfam, General Óptica, Michael Page Group, Rituals, Typeform, Cabify, Lidl, Campofrío and Isostar.

• 2019 — 2021
  SEO Specialist & Project Manager
  adSalsa Italia, Valencia

  Managed SMSender Pro Italia as product project manager while leading SEO and digital marketing for the Italian market. Database management, analytics and performance optimisation.

• 2017 — 2019
  Digital Marketing Manager & Marketing Assistant
  Connectia Branding / Posiciona Branding & Packaging

  Digital marketing strategy, web development oversight and brand communications. First integrated campaigns across SEO, social and paid media.