Search is changing. Millions of queries are now answered by AI — not by blue links. GEO optimization ensures your brand appears in those AI-generated answers.
When someone asks ChatGPT for the best SEO agency in Spain, or asks Perplexity to compare digital marketing partners in Europe, your brand either appears in the answer or it doesn't. There's no page two. There's no ad slot you can buy. You either get cited or you don't.
This is what GEO — Generative Engine Optimization — addresses. It's the practice of building your brand's presence in a way that AI search engines recognise, trust and cite when answering relevant questions.
The good news is that the foundations of GEO overlap significantly with good SEO and good content marketing. The brands that get cited by AI are the ones with genuine authority, clear positioning and well-structured content. We help you build that — and track whether it's working.
This is a new area and anyone who tells you they have it fully figured out is overselling. What we can do is apply the signals that correlate with AI citations — E-E-A-T content, entity optimisation, structured data, authority building — and monitor your visibility consistently over time.
We map your current visibility across ChatGPT, Perplexity and Gemini for the queries relevant to your business — so we know exactly where you stand and where the gaps are.
Identify the topics, questions and entities your brand should be associated with. Build the content and authority signals that make AI engines trust you as a source.
Structured data, semantic HTML and clear entity signals that help AI engines understand who you are and what you do.
Brand mentions, knowledge graph presence and PR that builds the web of signals AI engines look for when deciding who to cite.
Regular tracking of your AI search visibility with clear reports on what's changing and what to do next.
A structured audit of your brand's current presence across AI search engines. We run targeted queries across ChatGPT, Perplexity and Gemini, map where you appear and where competitors are showing up instead.
Content specifically structured to be cited in AI responses. This means direct-answer formats, clear entity signals, E-E-A-T content and FAQ structures that AI engines can extract and reference.
The technical setup that helps AI engines understand your brand — schema markup, semantic HTML, clear entity relationships and fast, crawlable pages.
AI engines trust brands with genuine authority. We build the brand mentions, citations, PR coverage and knowledge graph presence that signal authority to AI systems.
Regular tracking of your AI search visibility with structured query monitoring, competitor benchmarking and clear monthly reports.
GEO doesn't replace SEO — it builds on it. We integrate both strategies so the same content efforts serve both traditional and AI search visibility.
GEO stands for Generative Engine Optimization. It's the practice of optimising your brand's presence so it appears in answers generated by AI tools like ChatGPT, Perplexity, Google Gemini and Claude — rather than just in traditional search results.
Related but distinct. SEO focuses on traditional search engine rankings. GEO is specifically about appearing in AI-generated answers. The foundations overlap — quality content, real authority, good technical setup — but GEO needs additional work around entity optimisation, structured content and citation building.
A growing share of informational searches — especially research and comparison queries — are being answered directly by AI tools without the user ever visiting a website. If your brand isn't in those answers, you're invisible to that traffic. It's the same shift that happened when Google introduced featured snippets, but bigger.
Yes, though it's less precise than traditional SEO. We track your brand's appearance in AI answers through regular structured queries across ChatGPT, Perplexity and Gemini, monitor brand mentions and compare visibility against competitors over time.