An SEO audit is the starting point for any effective strategy. We go deep, crawl analysis, Core Web Vitals, content quality, backlink profile, and give you a prioritised action plan.
Most businesses come to us after a previous SEO effort didn't deliver, an agency ran an audit eighteen months ago, handed over a PDF, and nothing actually changed. The problem usually isn't the audit itself. It's that audits get treated as a one-off deliverable instead of the starting point for ongoing work.
We run audits differently. Every issue we flag comes with an honest assessment of its actual impact, not a generic severity score copied from a tool. Some technical issues that look alarming in a crawl report barely affect rankings. Some that look minor are costing you significant traffic. We tell you which is which.
The audit covers four areas: technical health, content quality, site architecture and backlink profile. We use the same tools most agencies use, Screaming Frog, Ahrefs, GSC, GA4, but the difference is in how we read the data and what we recommend doing about it.
We crawl your entire site to identify indexation issues, broken links, redirect chains and crawl budget problems.
Page experience is a ranking factor. We audit your CWV scores and provide specific fixes.
Thin content, keyword cannibalism and missing meta data, we find and prioritise everything.
A detailed report with every issue, its impact and a prioritised fix list, ready to hand to a developer or implement yourself.
A thorough SEO audit covers technical health (crawlability, page speed, Core Web Vitals), on-page optimisation (meta tags, headings, content quality), site architecture, internal linking and backlink profile. We also look at keyword rankings and compare your visibility against key competitors.
A standard site audit takes 1–2 weeks depending on the size of the site. We deliver a prioritised report with every issue, its estimated impact and specific recommendations, not a raw data dump.
You get a prioritised action plan. We can implement the fixes ourselves, hand them to your dev team, or work alongside your existing agency. The report is yours to use however works best.
A full audit once a year is good practice for most sites. If you've done a major redesign, migration or significant content changes, an audit should happen before and after.